市场营销

副学士学位课程

市场营销 is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. 从最广泛的意义上说, marketing is the function in business of developing, 测试, 销售, 促进, 销售产品或服务. This business program will prepare you to work in a variety of entry-level marketing positions. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design.  In addition, you will take courses in accounting, computers, law, and communications.

Offered at the following campus(es): 多佛, 乔治敦大学, 威明顿

你能做什么

In this program, you will gain the knowledge and skills to prepare you for positions such as:

• 项目协调员/执行
• Advertising Representative/Man年龄r
• 品牌经理
• 通信管理器
• 市场分析员
• 市场经理/主管
• 媒体买家
• 媒体协调员
• 公关人员
• 公共关系专员
• 零售经理
• 销售经理

你会学到什么

毕业生能力

The 毕业生能力 listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.

1. Integrate professional, ethical and legal standards into business practice.
2. Employ the various theories of man年龄ment and marketing in a business.
3. Develop integrated sales presentations.
4. Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
5. Apply e-市场营销 techniques to create a competitive presence.
6. Analyze the marketing strategic planning process of an organization.
7. Evaluate the actions taken to acquire and retain customers.

核心课程能力

The 核心课程能力 listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:

1. Apply clear and effective communication skills.
2. Use critical thinking to solve problems.
3. Collaborate to achieve a common goal.
4. Demonstrate professional and ethical conduct.
5. Use information literacy for effective vocational and/or academic research.
6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

建议的毕业途径

攻读学士学位?

这是一个 连接度 program that enables you to complete your associate degree and then transfer to a four-year degree program as a junior. See a program advisor for details!